Historical essay Example | Topics and Well Written Essays - 1000 words

Historical - Essay Example Works of art, sure to give pleasure and improve the public opinion; and public institutions of various kinds, which will improve the wellbeing of the people .in discouraging charity. He says the primary consideration should be to help those who help themselves: by providing a means by which people who desire to rise a stepping stone by which they may rise.The idea of building public institutions that may include schools, colleges, and medical centers will help people gain services like education and health. Education will at the end help one get ways to create wealth and to gain the rightful idea on proper administration of their hard earned money and general property. Building a ladder is much better than spoon-feeding an individual in a lifetime. Better use the resources we have (the brains) to create other resources for the coming generation (Carnegie) 2. Carnegie believes that â€Å"the man who dies thus rich dies disgraced?"This is to say that a rich man must ensure that the poor in his/her community are by all means uplifted to a level they can fend for themselves. If the rich man happens to die richer without achieving the target of improving the lifestyles of the fellow beings, he/she dies disgraced. It is only until one fulfills the aim he lives for to be happy even in death. All rich men must ensure their wealth is returned to the society in best ways possible. Because Carnegie believes in using ones wealth to benefit the community while still alive, by funding the creation of public utilities. He says that the rich who die leaving behind them millions of usable wealth to administer during his life such a person will not be honoured, wept nor sung even if they commission their wealth to do something good after their death. They must use their money and property to build public institutions that can benefit all people in th e

Cross Cultural Communications and Leadership Management Case Study

Cross Cultural Communications and Leadership Management - Case Study Example This explains the attitude of Hernandez when he tells Van West to take it slow, and that he is in control of the situation; he would be able to solve all the raised grievances. Managers in the Mexican settings use less participative style of management (Morris & Pavett, 1995). Judged from the actions of Hernandez; being out of the workplace as required. Stanford (1992) further argues that though American managers use participative management, Mexican managers are treated as figures of authorities, and Hernandez as a manager does not expect any control from Van west. To deal with Hernandez, Van West has to consider these Mexican settings. However, Hernandez might have used the friendly link between them to act in this particular way. The first thing for Van West to do would be to call Hernandez, and outline his expectations, though he had earlier informed him concerning his management styles. This would help West in reminding Hernandez of his roles, and the expectations in the product ion Department. When this does not work, Van West has to involve his authority as being the overall manager of the subsidiary, and replace Hernandez with a more competent manager. However, he must hold elaborate discussions with other departmental managers to support these strategic actions in streamlining the failing production department. Hofstede (1994), in his cross cultural theory and work related values critically examined how bosses behave, and interact with employees in an organization. Mexicans, according to this study have high scores in Power- Distance, Collectivism and Masculinity, and Uncertainty – Avoidance. Employees from a high power –Distance cultural background have a tendency to maintain professional distance away from their bosses. Bosses are therefore the ultimate decision makers, setting goals in an organization according to the Mexican culture (Hofstede, 1994). Bosses and managers in Mexico retain their local managerial cultural style in being au thoritative, and are viewed as father figures; meaning they are observed with due respect (Shimoni & Begmann, 2006). The ability to have authority in making decisions individually, and being less involved, or being less participatory in the daily factory operations makes these managers to be in less conflict with people on the factory floor. This guarantees these managers both power and authority, with the ability to act on personal decisions without consulting. The management- employee relation in the Mexican culture is a rather fascinating relation, which brings out important family values in Mexican management styles, and working environment. Hofstede (1994) explains the collectivism nature of Mexican culture, which translates to a strong sense of team working, and the need for social harmony. There is need for team based work, and harmonized groups as compared to individualistic competitions. Trompenaars (1994) further elaborates that Mexicans in being high on achievement dimens ion do not have preference in following any universal pattern rules. As managers are less participative, the relationship between employees and managers in Mexico is a vertical one, where managers are viewed as ‘fathers’ to make decisions for their subordinates, who do not participate in the decision making process. De Forest (1994), in his study in management culture in

Censoring Pleas for Help Essay Example for Free

Censoring Pleas for Help Essay In Dwight Lee’s essay, â€Å"Censoring Pleas for Help,† the Georgia-based economics professor notes the strange contradiction between popular opposition to censorship and widespread support of price controls. Lee’s primary contention with this political dissonance is that it is not only ethically inconsistent, but reflects an oversight of how markets help communicate economic needs, particularly with regards to the sudden needs which emerge in the wake of natural disasters. Much of the support for price controls stems from fear of â€Å"price gouging,† which is essentially occurs when suppliers attempt to take advantage of sudden demand by raising prices to maximize profit during the period of demand. Lee notes that in his home state, there exists a price gouging law which is designed to prevent such a situation from happening by forbidding suppliers from charging more for their goods than they did the day before a disaster strikes. Lee notes that: â€Å"[†¦] building contractors and construction supplies from several states had poured into Atlanta immediately after it suffered massive tornado damage. Can anyone seriously believe that this help would have poured in from far away if the â€Å"price gouging† law had been perfectly enforced, or that the help was not reduced by the enforcement that had occurred?† (Lee 1999) The crux of Lee’s argument is that price controls are essentially a form of economic censorship which restricts the ability of prices to communicate market demands. To that end, he argues that prices are better understood as the most efficient means by which markets, such as disaster victims, communicate their need for help in the form of resources and supplies. This is not to devalue the contributions and assistance that some have provided for free, but the economic distinction made above between humanitarian aid and supply-demand response is not a trivial one. While those who provide supplies for free are to be commended, it is important to recognize the potential mistake in relying on altruism and humanitarian sensitivity as the primary forces driving resource redistribution. Such a view presumes that humanitarian aid is an objective force that responds to the needs of disaster victims efficiently. In effect, Lee’s argument is that while high prices should not be raised to wildly disproportionate levels,   allowing them to fluctuate free of price controls ensures that they can communicate needs more efficiently, for â€Å"high prices [†¦] insure that pleas for help will be met with a quick and effective response.† Complementary to his point, Lee observes that price controls censor this economic communication and effectively disrupt the ability of customers to express their needs. He notes that in Charleston, price controls prevented a local hardware store from legally being able to sell generators at a higher price nor could the locals communicate their demand to outside suppliers of generators. The result was that one hardware store owner sold one of only two generators in his possession to a friend, at the expense of groceries with a greater demand in the form of thousands of dollars worth of food that needed refrigeration. Simply put, humanitarian aid relies on the initiative of those with the resources and the sense of philanthropy to contribute to disaster relief, which is all well and good, but does not compare to the efficacy of free moving prices in expressing the demands that emerge in the wake of a natural disaster. As far as economics are concerned, price controls merely censor the ability of these sudden emergent markets to communicate those demands. Works Cited Lee, Dwight R. â€Å"Censoring Pleas for Help.† The Freeman, January 1999. Retrieved online on February 25, 2009 from: http://www.thefreemanonline.org/columns/censoring-pleas-for-help/

Catcher in the Rye Immaturity of Holden Caufield Essay Example for Free

Catcher in the Rye Immaturity of Holden Caufield Essay In J.D. Salinger’s The Catcher is the Rye, the protagonist Holden Caufield emerges from a trying and emotional series of events and does not grow emotionally but remains as immature as he was at the beginning of the novel. The story is about the difficulties of growing up. Most people come out of their teenager years as more responsible and mature people. Holden goes through many stressful events during the weekend, but instead of coming out more mature and grown up, he still has the same childish views on life; he is violent minded, depressed, confused, and irresponsible. Throughout the whole novel, Holden fantasizes about killing people, he is baffled by sex, and he does not think out his actions. During the beginning of the story, Holden thinks about killing people many times. He wanted to kill Stradlater, his roommate, for dating Jane Gallagher, his old friend. Holden knew what kind of guy Stradlater was and he was afraid he took advantage of Jane. Holden actually does fight Stradlater but gets hurt pretty badly. He then puts his hunting hat on and says it is a â€Å"people shooting† hat. Later on in the story, Holden again thinks about killing people. When Maurice, the pimp, hurts Holden and steals his money, Holden pretends that he had been shot in the stomach and his guts were falling out. He then pretends that he is staggering down the stairs with a gun to shoot Maurice and get revenge. Holden does not actually do this, but it shows how he is immature and violent. Also, while Holden is visiting Phoebe’s school, he sees that someone has written â€Å"fuck† on the wall. He becomes very angry and wants the bash the skull of whoever did that on the marble floor so they are all bloody. Again we see that Holden has much anger in him. He does not know how to deal with it and that shows he has not grown up. Holden also does not ever figure out his views on sex. At the beginning he hates Stradlater because he takes advantage of girls. He says has never done anything to a girl because he always stops when they say â€Å"stop†. Holden says that he would have to really like the girl’s face and really get to know the person before he could have sex with them. When Holden gets to New York he calls Faith Cavendish, who he thinks is a stripper. He does not even know her but he wants to have sex with her. This goes against everything he said before. Then when Holden gets to the hotel Maurice offers Holden a hooker and he accepts. Holden then does not do anything with her because he is nervous and it does not seem right to him. Once again Holden is confused about sex. It is a foreign thing to him and he never figures it out. He has ideals that he sets for himself but he never follows through. He even tries to ask Carl Luce, an old friend, about sex but Carl is uncomfortable talking about it and Holden learns nothing new. Holden never learns how to control his emotions and actions about love and sex. Lastly, Holden does not learn how to think out his actions. In the beginning, Holden makes numerous wrong decisions. He runs away from Pencey without even telling his parents he was kicked out. That was a bad decision because when his parents will have found out he would have been in even more trouble for not telling them. Holden also constantly lies to people throughout the book, which shows his immaturity. Later in the book Holden makes some really poor spur of the moment choices too. He scares Sally Hayes, a girl he goes on a date with, by telling her that they should get married and move up north and live in a cabin. He urges her to do it and even raises his voice. Sally cries and says he is crazy. This shows how Holden does not think out his actions, which in turn hurts himself and others. He also spends money without thinking. Holden spends money on taxis, hotel rooms, food, dates, and the nuns. He does not think about managing his money and then he is forced to take his sister Phoebe’s Christmas money. This hurts himself because he does not want to take Phoebe’s money and it also hurts her because she does not have money to buy people presents. Holden’s lack of thinking hurts himself and others. Lastly, Holden plans to run away to the west and just get away from everyone. He would have done it but Phoebe stops him. Running away would have been really dumb because he didn’t have much money or anywhere to go. Holden never learns to think out his actions and this shows that he does not grow up. In J.D. Salinger’s The Catcher is the Rye, the protagonist Holden Caufield emerges from a trying and emotional series of events and does not grow emotionally but remains as immature as he was at the beginning of the novel. Holden has a violent mind and he thinks about killing people throughout the novel. He also never figures out his views on sex. He thinks he knows his views on sex and what he would do put in certain situations, but he does not follow through with his ideals. Holden also never learns how to think out his decisions. He makes many choices without putting much thought into them and this hurts himself as well as others. Holden Caufield did not emerge from that weekend as a more mature person.

Fuel Metering System In Si Engines

Fuel Metering System In Si Engines Carburetor: is a device which is used in automobiles, with spark ignition engines, for the purpose of fuel metering, i.e. to mix the appropriate amount of fuel with the incoming air which is to be supplied to the engine cylinders. The basic principle upon which the carburetor works is flow of air through the venturi. The fuel enters the carburetor through the air filter, which filters the air to remove any dust particles in the air; passing through the choke valve it enters the venturi (a converging-diverging nozzle), where due to decrease in cross-sectional area, the velocity of the air increases, decreasing the pressure in that area. A decrease in the pressure results in fuel flowing out of the float chamber and mixing with the air, hence forming an air-fuel mixture. Figure . Cross-sectional view of a basic carburetor Basic Requirements: In a spark ignition engine the torque and power output of the engine is controlled by controlling the amount of air-fuel mixture that enters the engine cylinder; and this is done by incorporating a butterfly valve (throttle valve) in the carburetor. In order to achieve complete combustion inside the engine cylinder and avoid the wastage of fuel into the exhaust, a stoichiometric mixture is required; which is a mixture that contains precise proportions of fuel and air required for the complete combustion of both the fuel and the air, which is equally important. In gasoline engines, this ratio is around 15:1. Even if this ratio is achieved, practically the mixture is still not combusted completely owing to the extremely short time available to the air-fuel mixture for combustion. The air-fuel mixture is unable to form a completely homogenous mixture resulting in exhaust gases containing traces of oxygen, carbon monoxide and some unburned and partially burnt fuel. The range of air-fuel ratio for ignitable mixture varies from 18:1 to around 7:1. The basic purpose of using a carburetor is to: Measure the airflow of the engine Deliver the correct amount of fuel to keep the air-fuel mixture in the proper range Mix the air and fuel finely and evenly The proper air-fuel mixture is required to be delivered to the engine cylinder at the various commonly faced conditions during the vehicle operation, namely: Cold start Hot start Idling or slow-running Acceleration High speed/high power at full throttle Cruising at part throttle The deficiencies of the elementary/early carburetor: At low loads the mixture becomes leaner; the engine requires the mixture to be enriched at low loads. At intermediate loads, the mixture equivalence ratio increases slightly as the air flow increases. The engine requires an almost constant equivalence ratio. As the air flow approaches the maximum wide-open throttle value, the equivalence ratio remains essentially constant. However, the mixture equivalence ratio should increase to 1.1 or greater to provide maximum engine power. The elementary carburetor cannot compensate for transient phenomena in the intake manifold. Nor can it enrich the mixture during engine starting and warm-up. The elementary carburetor cannot adjust to changes in ambient air density (due primarily to changes in altitude). Modern Carburetor Design: The changes required in the elementary carburetor for better and more efficient performance are: The main metering system must be compensated to provide essentially constant lean or stoichiometric mixtures over the 20 to 80 percent air flow range. An idle system must be added to meter the fuel flow at idle and light loads. An enrichment system must be added so the engine can provide its maximum power as wide-open throttle is approached. An accelerator pump which injects additional fuel when the throttle is opened rapidly is required to maintain constant the equivalence ratio delivered to the engine cylinder. A choke must be added to enrich the mixture during engine starting and warm-up to ensure a combustible mixture within each cylinder at the time of ignition. Altitude compensation is required to adjust the fuel flow to changes in air density. It is also necessary to increase the magnitude of the pressure drop available for controlling the fuel flow. Figure . Modern Carburetor design Basic Working and different parts of the Carburetor: Figure . Simple Carburetor with additional basic features 1) Float 2) Float needle 3) Float chamber 4) Main jet 5) Air tunnel(venture) 6) Throttle plate ( a. no-load operation) b. partial load; c. full load) 7) Air correction nozzle 8) Mixing tube 9) Mixing tube holes 10) Enrichment pipe 11) Jet (calibrated drilling) 12) No-load operation fuel nozzle 13) Idle run air duct 14) Idle mixture adjustment screw 15) Bypass drilling 16) Accelerator pump 17) Choke (for cold start) 18) Ventilation A carburetor basically consists of an open pipe, a throat/barrel through which the air passes into the inlet manifold of the engine. The pipe is in the form of a venturi; it narrows in section and then widens again, causing the airflow to increase in speed in the narrowest part. Below the venturi is a butterfly valve called the throttle valve (a rotating disc that can be turned end-on to the airflow), so as to hardly restrict the flow at all, or can be rotated so that it almost completely blocks the flow of air. This valve controls the flow of air through the carburetor throat and thus the quantity of air/fuel mixture the system will deliver, thereby regulating engine power and speed. The throttle is connected, usually through a cable or a mechanical linkage of rods and joints or rarely by pneumatic link to the accelerator pedal on a car or the equivalent control on other vehicles or equipment. Fuel is introduced into the air stream through small holes at the narrowest part of the venturi and at other places where pressure will be lowered when not running on full throttle. Fuel flow is adjusted by means of precisely-calibrated orifices, referred to as jets. Idle circuit: As the throttle plate is opened slightly from the fully closed position, the additional fuel delivery passages are uncovered behind the throttle plate. The low pressure area is created due to the throttle plate blocking the air flow; this allows more fuel to flow as well as compensating for the reduced vacuum that occurs when the throttle is opened. This smoothens the fuel flow through the jets when moving from closed throttle position to the open throttle circuit. This circuit plays its role when the engine is running on no load condition or is known as idling. The air enters from the idle run air duct, certain amount of fuel is mixed with this air depending on the no-load operation fuel nozzle and then goes into the intake manifold through the idle mixture screw path. This idle mixture screw is adjusted to regulate the amount of air-fuel mixture when idling. Main open-throttle circuit: When the throttle is opened, the vacuum inside the manifold decreases due to decreased restriction in the airflow. This reduces the flow through the idle and off-idle circuits. The airflow through the throat increases, and in accordance with the Bernoullis principle the pressure drops in the throat and the fuel flow through the jet, which is placed in the centre of the venturi, increases. Similarly, when the throttle is closed, the airflow through the venturi drops till the point when the lowered pressure is insufficient to maintain the fuel flow, and the idle circuit takes over. At times booster venturis are used to enhance the fuel flow out of the jet and into the air stream. Accelerator Pump: The inertia of the liquid gasoline is more than that of the air, which shows that when the throttle is opened suddenly during sudden acceleration, the amount of air that will flow would be far greater than the amount of fuel flow resulting in a temporary lean mixture, causing the engine to stumble under acceleration. This is not a desirable effect. In order to eliminate this unwanted effect, a small mechanical pump usually of diaphragm type is employed. It propels a small amount of gasoline through a jet, from where it is injected into the carburetor throat. This extra shot of fuel counteracts the transient lean condition during sudden acceleration. The accelerator pump is also used to prime the engine with fuel prior to a cold start. Excessive priming, like an improperly-adjusted choke, can cause flooding. This is when too much fuel and not enough air are present to support combustion. For this reason, some carburetors are equipped with an unloader mechanism: The accelerator is held at wide open throttle while the engine is cranked, the unloader holds the choke open and admits extra air, and eventually the excess fuel is cleared out and the engine starts. Choke: when the engine is cold, the fuel does not vaporize properly, instead it condenses on the walls of the intake manifold, and hence very little fuel is delivered to the cylinders. This makes it difficult for the engine to start. This calls for the need of a richer mixture to start and run the engine until it warms up, as the richer mixture is easier to ignite. Figure . Cross-sectional view of a choke To provide the extra fuel, a choke is typically used. It is a device that restricts the flow of air at the entrance to the carburetor, before the venturi. With this restriction in place, extra vacuum is developed in the carburetor barrel, which pulls extra fuel through the main metering system to supplement the fuel being pulled from the idle circuit. This provides the rich mixture required to sustain operation at low engine temperatures. Even in this era of advanced technology, cars like Suzuki Mehran still employ a choke which is connected to a pull-knob on the dashboard operated by the driver. In some carbureted cars it is automatically controlled by a thermostat employing a bimetallic spring, which is exposed to engine heat, or to an electric heating element. This heat may be transferred to the choke thermostat via simple convection, via engine coolant, or via air heated by the exhaust. More recent designs use the engine heat only indirectly: A sensor detects engine heat and varies electrical current to a small heating element, which acts upon the bimetallic spring to control its tension, thereby controlling the choke. A choke unloader is a linkage arrangement that forces the choke open against its spring when the vehicles accelerator is moved to the end of its travel. This provision allows a flooded engine to be cleared out so that it will start. Some carburetors do not have a choke but instead use a mixture enrichment circuit, or enrichener. Typically used on small engines, notably motorcycles, enricheners work by opening a secondary fuel circuit below the throttle valves. This circuit works exactly like the idle circuit, and when engaged it simply supplies extra fuel when the throttle is closed. Float chamber: To ensure a ready mixture, the carburetor has a float chamber or bowl that contains a quantity of fuel at near-atmospheric pressure, ready for use. This reservoir is constantly replenished with fuel supplied by a fuel pump. Float: The correct fuel level in the bowl is maintained by means of a float controlling an inlet valve. The fuel arriving from the tank is held inside a constant level float chamber. The liquid pressure head on the various jets is relatively constant. The float chamber level is kept constant by means of a fuel inlet valve, actuated by a float that follows free surface of the liquid in the float chamber. As fuel is used up, the float drops, opening the inlet valve and admitting fuel. As the fuel level rises, the float rises and closes the inlet valve. By having a high float level, a greater fuel quantity is delivered compared to the case with a low float level, under all operating conditions and for all of the carburetors circuits. Vent Tubes: Usually, special vent tubes allow air to escape from the chamber as it fills or enter as it empties, maintaining atmospheric pressure within the float chamber; these usually extend into the carburetor throat. Placement of these vent tubes can be somewhat critical to prevent fuel from sloshing out of them into the carburetor, and sometimes they are modified with longer tubing. Notch Pin: With this type of carburetor, the maximum depression zone is beneath the throttle valve (slide) which is raised and lowered by the throttle cable, controlling the speed of the engine. As shown in the drawing, the bottom of the slide features a tapered needle which fits into the fuel pick-up tube (needle jet) to meter the fuel delivery of the tube from about 1/4 throttle to 3/4 throttle. From 3/4 throttle to full throttle, the needle will not affect the fuel flow. At this point, fuel flow is metered by the main jet (position at the bottom of the tube). The setting of the notch determines the amount of fuel being allowed to mix with the incoming air; notch 1 providing a lean mixture and richer mixture as we proceed to notch 4. Figure 11. Notch Pin Types of Carburetors: Carburetors can be classified into three types: Float Feed Suction Feed/Diaphragm Constant Vacuum/Constant Depression/Zenith-Stromberg The difference between these is the way the fuel is supplied to the Air Stream. Float Feed: Float feed carburetors are so named because they maintain a fuel staging area at approximately ambient pressure with a float valve. Fuel level is maintained to tight tolerances because fuel metering is a function of float level. Higher levels make it richer. Figure 12. Operation of needle valve As the fuel is drawn for the bowl area the float drops, opening the float valve. Then the fuel pump pressure causes the bowl to refill, floating the valve closed. Under normal operations the float valve remains slightly open to very open, keeping the level constant. Floats can be concentric or eccentric. Concentric are levers, first or second class, whereas eccentrics are a slide float. Floats can be adjusted by shims under the valve or by adjusting a valve contact tab. Floats need to be carefully inspected for leaks and possible deterioration. The main source of fuel metering force comes from the pressure differential between the low pressure area within the venture and the ambient pressure in the float chamber, or bowl. This is called air metering force. Figure 13. Air-metring force being applied Idle circuits will exist that feed fuel through separate ports. These are located just downstream of the throttle plate; there may also be transition ports to assist throttle transition from idle to midrange. Idle and transition ports will only be active when throttle plate is closed or transitioning (they function only when the throttle plate is causing high velocity air or flow close to the port and once the throttle plate opens enough, the port stops delivering fuel flow); these ports usually form a completely separate fuel circuit from the main fuel metering. They may also have air bleed systems. Figure 14. Demonstration of relation between Idle circuit and main throat operation Most of these carburetors are up draft or side draft, and the systems are identical with the position of the fuel discharge venturis and idle circuits upstream of the throttle valve, regardless of the airflow direction. Figure 15. An up-draft carburetor Disadvantages: The three major disadvantages of float carburetors are: Various flight attitudes may cause the float system to malfunction. Carburetor icing is most prevalent with this type. Fuel metering and throttle transition is less accurate. Suction Feed: Suction Feed Carburetor is very similar to the float type. The one exception is there is no float to meter and control the level of fuel in the fuel chamber. The difference in pressure between the tank and the carburetor throat lifts the fuel up the fuel pipe past the main needle valve and through the discharge holes. Figure 16. Suction Feed Carburetor Figure 17. Cold Start Figure 18. Idling Constant Vacuum: The constant vacuum carburetor has a rubber diaphragm exposed to the cylinder intake stroke vacuum on one side and to atmospheric pressure on the other. The diaphragm moves against the inlet needle (cylindrical slide valve) allowing it to move from its seat. A spring returns the needle (cylindrical slide valve) to its seat when the vacuum stops. Figure . A typical Constant Vacuum type carburetor A few advantages of Carburetors: Carburetors are much easier to adjust/less technical skills required Cheaper to repair rebuild Less special equipment required. Problems with Carburetors: Have mechanical parts due to wear and tear needs periodic adjustments and maintenance. Flexibility limitations. Intake manifold length problems in the case of multi cylinder engines Carburetors arent very efficient as they cant make changes on the fly like fuel injection can. Conclusions: Keeping in mind the advantages and disadvantages of carburetor, regardless of the constant n continuous effort to improve the basic design into the most efficient one, the carburetors have finally been replaced by the latest technology referred to as fuel injectors. These fuel injectors are of various types, GDI being a personal favourite and the best technology available in the market. The fuel injectors efficiently meter the appropriate amount of fuel hence reducing the exhaust emissions, fuel wastage, the harmful pollutants and giving the best fuel economy possible.

Coca-Cola Brand Image Essay -- Marketing Advertising Advertisement

Coca -Cola : Claims, Values and Polices Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, will have tons of hidden meanings. Coca-Cola may not always intend to present the same hidden meanings, but will always intend for their audience to see a commercial and hopefully crave a Coke product. I found a Diet Coke ad that really caught my eye in the August issue of Southern Living, a magazine for women. The ad, titled High School Reunion, pictured four Coke bottles in a diagonal line. The first bottle, a new unopened Diet Coke bottle, is pictured at the top left-hand corner of the page. The next two Diet Coke bottles are supposedly being consumed. At the bottom right hand corner of the ad page you see the bottle is empty. This reveals the conversation of a young woman contemplating the plans for her high school reunion. Over all Coca-Cola is believed to put these claims, supports, and warrants in their ads to make their product more appealing to the consumer. This particular Diet Coke ad is full of claims and proofs of facts, values, and policies, that are trying to make you remember the fun, old times, and memories of high school and, at the same time, associate it all with the memory of a good tasting Diet Coke. This particular ad boldly suggests the importance of friends and still being yourself. I know Coca-Cola wants you to see... ... you drink Diet Coke you will become a beautiful and skinny woman. Maybe another message this ad is trying to reveal is to not label yourself. Diet Coke doesn’t need a label; therefore you don’t need a label either. The pathos of this ad might be representing the fact that Coca-Cola has been around for a while and it has been a while since this young woman has seen her high school friends. In conclusion, I think Coca-Cola has done an excellent job of presenting the claims, supports, and warrants of it’s products in this ad. They have used many different tactics and hidden meanings to get this ad across; when their main concern is to make the ad appealing to the ordinary woman. A woman who is always in search of the perfect body, and the great memories of her high school years. Works Cited "Diet Coke Advertisement" Southern Living, August 1998. 28

Psychological Assesment of a client :: essays research papers

Psychological Analysis 1) What are your initial observations of the patient? Include name, age, marital status, profession, behavior, etc.   Ã‚  Ã‚  Ã‚  Ã‚   My client’s name is Arleen Mc Coy. Arleen is a thirty eight year old female. She has been married for 15 years and has two sons ages five and twelve. Arleen is a police officer and has been so for ten years. She is currently on paid medical leave and has three weeks left before she is due back at work. Arleen’s parents have been divorced for sixteen years and her father is an alcoholic with history of physical abuse toward his children. Her profession as a police officer came about from her desire to â€Å"serve and protect† because she could not do so as a child. Arleen has two brothers, one that she keeps in contact with and one that she does not. The day of our first visit my client seemed edgy and relayed to us that she has been feeling extremely stressed lately. Her husband and her have not been getting along because of her edginess. She says she has not been able to sleep, and does not want to go back to work or visit any of her fellow colleagues. My client has been having dreams and flashbacks about an incident that occurred while on the job. The incident occurred when she made a routine traffic stop and an altercation occurred between her and the suspect after one kilogram of cocaine was found during a routine search. The suspect then pulled out a gun and fired a shot wounding officer Mc Coy and ricocheting onto a car. By misfortune the car lost control and a five-year-old boy was killed as a result of the crash. Since the event my client has experienced feelings of helplessness, she feels if she could only go back and do something differently the child would not of had to die. 2) What is your diagnosis? Discuss the reasons for your diagnosis- the specific symptoms, social conditions etc that lead you to make your diagnosis.   Ã‚  Ã‚  Ã‚  Ã‚  The diagnosis that seems most appropriate for my client is Post-Traumatic Stress Disorder. PTSD is the response to an extremely traumatic event, which elicits fear, helplessness, or horror. Some of the characteristic symptoms for this disorder include the re-experiencing of the event in forms of dreams and flashbacks, which occur while awakening or intoxicated. Arleen claims that every time she closes her eyes the scene re-plays in her head time and time again, and she has been drinking to help her cope with this. Psychological Assesment of a client :: essays research papers Psychological Analysis 1) What are your initial observations of the patient? Include name, age, marital status, profession, behavior, etc.   Ã‚  Ã‚  Ã‚  Ã‚   My client’s name is Arleen Mc Coy. Arleen is a thirty eight year old female. She has been married for 15 years and has two sons ages five and twelve. Arleen is a police officer and has been so for ten years. She is currently on paid medical leave and has three weeks left before she is due back at work. Arleen’s parents have been divorced for sixteen years and her father is an alcoholic with history of physical abuse toward his children. Her profession as a police officer came about from her desire to â€Å"serve and protect† because she could not do so as a child. Arleen has two brothers, one that she keeps in contact with and one that she does not. The day of our first visit my client seemed edgy and relayed to us that she has been feeling extremely stressed lately. Her husband and her have not been getting along because of her edginess. She says she has not been able to sleep, and does not want to go back to work or visit any of her fellow colleagues. My client has been having dreams and flashbacks about an incident that occurred while on the job. The incident occurred when she made a routine traffic stop and an altercation occurred between her and the suspect after one kilogram of cocaine was found during a routine search. The suspect then pulled out a gun and fired a shot wounding officer Mc Coy and ricocheting onto a car. By misfortune the car lost control and a five-year-old boy was killed as a result of the crash. Since the event my client has experienced feelings of helplessness, she feels if she could only go back and do something differently the child would not of had to die. 2) What is your diagnosis? Discuss the reasons for your diagnosis- the specific symptoms, social conditions etc that lead you to make your diagnosis.   Ã‚  Ã‚  Ã‚  Ã‚  The diagnosis that seems most appropriate for my client is Post-Traumatic Stress Disorder. PTSD is the response to an extremely traumatic event, which elicits fear, helplessness, or horror. Some of the characteristic symptoms for this disorder include the re-experiencing of the event in forms of dreams and flashbacks, which occur while awakening or intoxicated. Arleen claims that every time she closes her eyes the scene re-plays in her head time and time again, and she has been drinking to help her cope with this.